Everyone wants to think that once you have a product and a social network that you automatically start making "the big bucks!" This is just not the case. In order to make money you have to work at it. And in some cases you may have to spend some money to make some money. Nothing in this world is totally free, but that does not mean you have to pay cash for everything!
The biggest secret to social networking is that there are no secrets. Be Social! The number one thing missing from social networking is being social! If you have thousands of people in your social network you may find it difficult to talk to each and every one of them on a regular basis. Finding creative ways to communicate with your social network is the goal of every networker.
Find out who is actually listening to you. Whether you are on Twitter or FaceBook or MySpace, it does not matter how many people are in your social network if they are not paying attention to you. Try and ask questions and see if you get a response. Offer prizes or gifts for filling out a survey. Try and see who is paying attention and why, but more importantly find out who isn't paying attention.
Though it may look impressive to your friends, having 25,000 followers/friends/etc means nothing if none of them are paying attention. Make sure that you are adding people that will be interested in your niche. The broader the niche the broader your target audience. If making money is your nich then the sky is the limit! If hand made potholders are your nich you'll find less people who will follow you.
The best friends or followers are the ones that find you! These people sought you out or saw your information somewhere and came to you. Treat them like gold! You want these people to always feel like they are welcome in your network. Be sure to never mislead anyone into your social network. This can cause big problems later on. If you are offering something for free make sure that you delivger!
This is all common sense. Sometimes we forget the core reasons for having the social networks in the first place, to be heard and seen by people that will support your business or cause. I would like to hear your views on this. Please leave your questions and comments here.
.
Subscribe to:
Post Comments (Atom)
This is wise perspective, thank you. I was telling some of my advertisers the very same things just the other day. Slow and steady wins the race...wait for folks to find YOU and they will be more likely to stick around long term. Well done, thanks!
ReplyDelete