Wednesday, April 8, 2009

Social Networking Results May Vary!


There was a time when "word of mouth" was the only way to get information to people! That time was not all that long ago. We've come a long way in the past couple hundred years. "Word of mouth" is still the most powerful form of advertising available to us. Of course, today, the words have changed and so has the mouth!

You can put an ad in front of a million people and perhaps one or two percent may actually look at the ad and one or two percent of the ones that look will actually look at your product or service. Of that percentage maybe one or two percent will actually buy your product or service. So in the end, you have a few dozen sales from one million views. That may be just fine to you.

On the other hand, if someone buys your product or service and they tell five or ten people about it and they in turn tel five or ten people, well then, you could have hundreds of sales just from one satisfied customer! "Word of mouth" costs very little compared to placing a million ads.

Places like Twitter, facebook, MySpace and all of the other dozens of social networking sites give you the opportunity to builds a buzz about your brand, your service or your product. The time it takes to learn the proper etiquette and build the network is your only expense in most cases. Time is money and companies pay very well to build a social networking campaign. For the rest of us, we must "learn the ropes" so to speak.

Here are a few tips that might help to grow your social network a little faster:

Tip #1: Remember the "golden" rule! Don't do anything that you would not want done to you! I could just stop with this one rule and everything would be great!
Tip #2: If you don't no the answer, ask someone for help! Knowledge is power! The more you know, the more you can do! Asking for help shows just how intelligent you really are!
Tip #3: If you do know the answer, let people know, but don't be a know-it-all! By all means help out your friends, enemies, acquaintances! It will do nothing more than make you look good and increase your reputation!
Tip #4: Always remember that anything that is typed on a social network is logged somewhere! Somewhere, everything is being stored! So, use common sense when writing! If you don't want your grandmother reading it chances are maybe you should not write it!
Tip #5: Remember, there will always be someone better than you! There will always be a better marketer, networker, etc out there. Learn what you can from each and every one of them!
Tip #6: Remember everyone starts out a noobie, n0oB, Newbie, etc! Try to remember this when someone asks you a question that seems really stupid! You might have asked similar questions when you started out!
Tip #7: If someone helps you out, try and remember to help them out when they need it! Or if they don't need help, pay them back by helping someone else out! "Pay it forward" so to speak!
Tip #8: Everything has a niche audience! You just have to find them! Not everyone likes everything! That is part of the beauty of free enterprise!
Tip #9: Cutting corners can often times send you back to the beginning to start all over! Many an account on many a social networking site have been banned for trying to skip the "building process" and jumping rightinto the "spamming process!"
Tip #10: Free advice is the best advice! Take it with a grain of salt and study for yourself! You'll get conflicting advice from everyone! They are all right and they are all wrong! It is your responsibility to seperate what works for you with what does not!
Tip #11: If it costs $97 or $47 or even $1.97 rest assured that the only person making money from that is the one selling it to you! All the information they provide you can be found free of charge. Sometimes you'll have to look harder than others.
Tip #12: The internet is FULL of FREE information, sometimes you just have to search for it! Use multiple search engines such as Google, Yahoo or Altavista. Each search in each engine will provide different results!
Tip #13: Never trick someone by using the word FREE if you are charging for something! Many sites out there offer FREE information until you read the fine print! It is just rude to trick someone into a recurring credit card charge- sometimes it can even be considered a criminal act!
Tip #14: Always give an option to opt-out in every situation, e-mail, subscription, etc. Always give everyone the opportunity to walk away at any time. This will come back as a positive experience for everyone involved!
Tip #15: If you see someone in need, help them out, it will come back to you! Helping others is always a good marketing strategy! You never know when you may need a hand!
Tip #16: Work hard and rewards come! My Crazy old uncle used to say: "The harder I work the luckier I get!" This is very true! Luck always has a part to play in all things!
Tip #17: Set aside time for each social network you build everyday. 10 min for MySpace, 30 for Twitter, 15 for facebook, etc....Good routines produce better results than no schedule!

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