Yesterday we talked about the follower and how to increase the quality of your followers. Today let's take a look at the quality of your tweet and how to make it re-tweetable. You could have just written the next best thing after the instructions for slicing bread and it will not matter one bit if no one ever sees the content of your link. It will just fade away into the ether of the internet.Those who took some journalism class might remember an entire unit or chapter on how to write headlines. Imagine your website or blog to be the New York Times and it is buried on page 23. Somehow you must make your headline so catchy that it will make the reader stop and read your article. The casual reader will scan for something of interest.
Just remember one very important thing, no matter how catchy the headline it needs to be about the article (or in this case website or blog) otherwise you will not get repeat customers. I am by far not a great headline writer and even I need to work on this. I do remember my journalism class and my teacher says headlines can be done two ways: good or terrible, there wasn't an in between. My teacher said to write the article first then build a headline. I am sure it could work the other way around as well but this is the way I do it.
Write your article, give it a catchy headline and then add your link. Here is a note for you, if you have a website it is better to use your actual link rather than a link shortening service. Why? Most people like to know where they are going when they click a link. Some people do not care, but many will not click a link if it is completely blind. If you need to use a link shorting service try using ones people see all the time like twitpic, tinyurl or google. This will at least help a little.
That is it for today. Come back tomorrow for another tip on how to increase your following on any given social network. Got questions or comments? Post them here or send an email to ClearNetworking@gmail.com
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